Peeps are a marshmallow confection made by Just Born, a family owned company located in Bethlehem. Although they make many different shapes and colors of this candy, the most popular is the yellow chick. It was a giant model of that particular Peep which was dropped from a crane at Steel Stacks on December 31, as part of Peeps Fest.
Because Peeps Fest is a family-centric celebration, the dropping of the peep took place at 5:15pm, followed by a short fireworks display. It was a great reminder that people of all ages can have fun on New Year's Eve, even if they can't stay up to watch the dropping of the ball in Times Square.
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